(Originally printed in today’s Patterson Irrigator newspaper.)
Do you hear the sound of muffled sobs? Yeah, that’s me. It’s the kind of emotion I only feel in very specific circumstances. Like when my childhood hero turned out to be a pervert. (Yes, I’m talking about Bill Cosby.)
It was also when I heard a rumor in middle school that Bonne Bell was going to stop making Dr. Pepper Lip Smackers. This led me to rush to the old Patterson Drug to buy all the tubes left on the shelf. Okay, I admit that this example might be too specific. But, if you’ll notice, there’s a theme to my experiences and the emotional memories of many of us. They are tightly woven to our childhoods.
The recent closing of Pizza Plus, a long-time local business, has been the subject of press in this newspaper. Our estimable publisher emeritus, Ron Swift, added his thoughts in a recent column and he encouraged me to offer my opinions on this subject.
It’s well-known that I’ve often lamented the proliferation of pizza establishments in Patterson in recent years. After all, they’ve popped up with such frequency that my jokes about them just seemed to write themselves. (Unfortunately, the same thing happens to me with Mr. Trump. My sarcasm seems to leak out before I even notice. Like a burp.)
But, that said, my concerns about our town’s collective pizza consumption faded away when I heard the news about Pizza Plus. I felt an instant sadness, which was surprising considering how my stomach feels when I eat too many refined carbohydrates.
Nonetheless, a slideshow of memories flashed in my mind. When Pizza Plus was located in the old theater building (yes, we once had a movie theater in Patterson!), my friends and I would meet there during school vacations. There was a party room in the back that had a large TV and a VCR— you know, the thing that people used before the internet? Anyway, we’d rent a movie from the video store across the street to watch while eating a combination pizza with extra ranch dressing. We’d split the bill using the crumpled bills and ragged change in our pockets. The only hiccup was the glass window that opened the room to the rest of the restaurant— allowing anyone to see exactly what you were watching on the big TV.
It’s important to note that a big screen TV in 1998 meant only a 32-inch square of viewing space. Nonetheless, this was still large enough that if we had a video that was rated more than PG-13, my friends stood up in front of the glass window partition to block people in the restaurant from seeing us watch Brad Pitt take off his clothes.
These memories were joyful, simple and sweet— so, to me, the closing of Pizza Plus feels like saying goodbye to an old friend. It’s important to note that Pizza Plus did a lot for our local community through the years, too— by supporting school activities and club fundraisers, and being the first employer of dozens of eager teenagers. Small businesses like these support a community in a way that corporations and franchises simply cannot.
The loss of Pizza Plus leaves a void. So, I’d like to call upon the other 612 pizza establishments in town to step up their game. What can you do to make Patterson a stronger community? What role can you play to help our schools? After all, we need more from you than just cheesy breadsticks.
So long, Pizza Plus. Thanks for the memories.